About natasha
Indian-born and Connecticut and New York-raised, Natasha Das’ diverse and global background lead her to develop a deep and sincere appreciation for cultures around the world. After having worked on Wall Street for nearly half-a-decade, Natasha decided to pursue her lifelong dream of becoming a fashion entrepreneur and launched Danarys New York, a luxury womenswear label which encourages women to realize their unique power and to take on the world from a position of strength and fearlessness.
Danarys New York, made its debut during New York Fashion Week in Fall 2021, and has rapidly gained a loyal following consisting of celebrities and fashion-forward urbanites. In a short time period, Danarys New York has also drawn the attention of celebrities, celebrity stylists, and fashion editors from around the world. The luxury occasion wear collection is both eye-catching and daring yet also embodies modern grace and sophistication.
Danarys New York came to life from Natasha’s desire to create clothing that displays strength and fierceness along with timeless elegance. Natasha draws inspiration for her clothing from her diverse background and each of her pieces combine the timeless beauty of British Raj, the elegance of New England and the edginess of New York City.
Our mission
Investing In Eternal Style
We strive to encourage women to invest in themselves and to embrace the true meaning of luxury. While modern yet classic, our pieces also honor strong cultural roots. We believe in the importance of appreciating and understanding the rich history behind the cultures that have influenced the fashion world for centuries. Being cultured is a luxury, and having knowledge is a gift.
We are committed to giving our clients the best of everything. We believe that allowing oneself to have the finest clothing is a form of self-care and an investment in oneself. What you wear sends a message to yourself, which is why we focus on superior quality over anything else. Each of our pieces are beautifully and carefully made and are constructed with the finest craftsmanship and materials that the New York City Garment District has to offer.
At Danarys New York, respect and integrity are our core values. All our employees are paid a living wage and are treated with the respect they deserve. Our materials are all cruelty-free and our visible supply chain ensures that all our suppliers are ethical and responsible. We are conscious fashion, not fashion conscious.
Sustainability
The Green Swan
We believe in dressing fashionably, while acting responsibly. We are the earth’s guests not its rulers. During Covid-19, the earth ruled us for months, and in that time, pollution and waste were drastically reduced and the environment subsequently thrived. We believe that the earth was sending us a message, and at Danarys New York, we aim to protect our planet, our true home, at all costs.
All our materials are carefully sourced from reliable vendors, and we aim to avoid using fabrics which are harmful to the environment. Going forward, we will pull away from using materials such as polyester, nylon, and rayon and will instead be using more eco-friendly alternatives. In order to reduce waste and pollution, our pieces are made-to-order in New York City’s Garment District and are shipped worldwide using a low-carbon footprint.