Our Mission
Investing In Eternal Style
We strive to encourage women to invest in themselves and to embrace the true meaning of luxury. While modern yet classic, our pieces also honor strong cultural roots. We believe in the importance of appreciating and understanding the rich history behind the cultures that have influenced the fashion world for centuries. Being cultured is a luxury, and having knowledge is a gift.
We are committed to giving our clients the best of everything. We believe that allowing oneself to have the finest clothing is a form of self-care and an investment in oneself. What you wear sends a message to yourself, which is why we focus on superior quality over anything else. Each of our pieces are beautifully and carefully made and are constructed with the finest craftsmanship and materials that the New York City Garment District has to offer.
At Danarys New York, respect and integrity are our core values. All our employees are paid a living wage and are treated with the respect they deserve. Our materials are all cruelty-free and our visible supply chain ensures that all our suppliers are ethical and responsible. We are conscious fashion, not fashion conscious.
Sustainability
The Green Swan
We believe in dressing fashionably, while acting responsibly. We are the earth’s guests not its rulers. During Covid-19, the earth ruled us for months, and in that time, pollution and waste were drastically reduced and the environment subsequently thrived. We believe that the earth was sending us a message, and at Danarys New York, we aim to protect our planet, our true home, at all costs.
All our materials are carefully sourced from reliable vendors, and we aim to avoid using fabrics which are harmful to the environment. Going forward, we will pull away from using materials such as polyester, nylon, and rayon and will instead be using more eco-friendly alternatives. In order to reduce waste and pollution, our pieces are made-to-order in New York City’s Garment District and are shipped worldwide using a low-carbon footprint.
Philanthropy
Prioritizing Self Care
We believe that investing in oneself is the best gift anyone can give themselves, and mental health and self-care should be prioritized above all else. Self-care allows us to rediscover who we are and teaches us to be grounded in ourselves. Loving yourself and owning your uniqueness is true strength and the key to opening every door in front of you.
To the women who wear Danarys New York: remember who you were before the world conditioned you to be anything other than your true self. You are unique and you are powerful. Own your skin. Invest in yourself.
In support of mental health and self-care, we will be donating 10% of our profits to the Center for BrainHealth at The University of Texas in Dallas. The Center for BrainHealth is a research institute, which is committed to delivering emerging discoveries in cognitive brain health to the public.
According to Dr. Sandra Chapman, Founder of The BrainHealth Project, “the brain is the most significant path to solving the complexity of global crises and raising the standard of living worldwide.”
Natasha’s family currently sits on the board of the Center for BrainHealth, and staunchly supports the groundbreaking research to solve some of the most important issues advancing the brain and its health.